A lead is somebody who is interested in your services or could use your services. So in the context of the janitorial industry, a lead is any business that potentially requires janitorial services. There are good leads, and there are bad leads. But to be honest, the only truly bad lead is no lead..

Cold calling is an essential form of marketing and the No. 1 way to grow your janitorial business. Every phone call or connection you make with a potential prospect is a way of advertising your brand and your business. Many companies, including mine, have been built on cold calls. 

One of the most common questions I get asked is, “how do you win every commercial cleaning bid?” This seems to be one of the biggest struggles that janitorial business owners face. And the unfortunate reality is, you simply are not going to win every single bid. But, I would personally rather go on..